Now this is clever! Land Rover's Edible Survival Guide Keeps Drivers Alive In The Desert http://t.co/yIfjgZe8
RT @Nicchamberlain: RT @seancallanan: Facebook redesigns mobile site and apps, takes a tip (or two) from Instagram http://t.co/TSkvV19E
What happens when you do everything the internet tells you to do? http://t.co/HOhpHqkX




You only need one person to end a relationship, but it takes a conversation to start one. A conversation can build a bridge, stop a war and seal a deal. So why does our industry still insist on talking at people? Interaction is everything. That’s our philosophy, both in the work we create and the way we work with clients. But that’s just talk, so interact with us now and find out how.

ENJOY THE RIDE

Brief:
To change behaviour, and get people of all ages in WA to slow down on the roads

Strategy:
Enjoy the ride

Result:
Reduced death toll on our roads, and Ad News Ad of the Year ;-)

CORNETTO ENDLESS SUMMER

Brief:
To change Cornetto from a ‘me-too’ brand compared to Drumstick and make Cornetto’s new Choc Obsession range the most popular cones of summer.

Strategy:
Rather than forcing ourselves on people through traditional media, we used seven influential young bloggers to connect young people with the hottest trends, and Cornetto, at cornettosummer.com.

Result:
Increased market share of 7.8% with less than half the spend of the previous year. And double the forecasted sales in New Zealand.

FOUNTAIN TVC

Brief:
Launch the new & healthier range of Fountain Sauces, specifically Fountain tomato sauce now with more tomatoes and less sugar & salt.

Strategy:
Create a fun and memorable campaign promoting Fountain’s new and healthier tomato sauce, ‘More of the Good! Less of the Bad!’.

Result:
Watch the full video on http://youtu.be/EbUng9g5Amg

FFA WORLD CUP QUALIFYING VIRALS

Brief:
How do you get people to turn up to 2010 World Cup qualifying matches when most fans thought the Socceroos were as good as qualified?

Strategy:
Make the public think we stood a good chance of losing. We seeded viral videos online, which showed the opposition taking things extremely seriously – through bizarre soccer training.

Result:
Over 1.2 million YouTube hits. 170,000 tickets for the 3 match series despite Australia qualifying after the first game.